Glossary
useful advice : glossary :

Useful Advice: Glossary

  • Expert Witness - someone who by their experience can offer an opinion on a matter before the court. He or she should be able to present highly technical matters in language which can be easily understood by non experts. The expert must be able to justify his or her professional opinion under cross examination.
  • Single Joint Expert - an expert acting for both the Claimant and Defendant.
  • Claimant (formerly Plaintiff) - The person or organisation initiating the action
  • Defendant - The person or organisation defending themselves against the Claimant
  • Domain Name - the address for a web site e.g. www.cravenplan.co.uk - broken down into at least two levels (separated by "." - the top level domain is the last part of the domain name e.g. .co.uk (a UK based commercial organisation) the previous level is usually used to denote the company or organisation. The www stands for "World Wide Web".
  • Keywords - Words (and phrases) used in conjunction with Search Engines and Directories to find information on the Internet. It is a popular misconception that keywords are found only from the meta tags at the top of each web page. In fact most Search Engines now ignore these due to frequent abuse. Every word on the page is a potential keyword.
  • Cybersquatting - the practise of purchasing a domain name which could be expected to be required by another organisation. These are then typically offered at an inflated price to that organisation. Limited protection is available via trademarks. There is generally no protection against a person or individual purchasing a generic domain name e.g. english-weddings.co.uk | more info on Domain name disputes.
  • Meta Tags - a hidden section at the top of most web pages. Used amongst other things to provide a description and/or keywords to Search Engines and Directories. Now largely ignored due to frequent abuse (such as keyword stuffing).
  • Keyword Stuffing - also known as Spamming (after the Monty Python sketch). The practise of repeating words or phrases excessively in order to try to gain an advantage with Search Engines. Likely to be counter productive (most Search Engines penalise this practise heavily).

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